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Brenda KreamerB2B Technology Marketing
by Hugh TaylorB2B Technology Marketing • CLICK HERE
- Format: paperback, 206 pages
- Publisher: Taylor Market Intelligence, Inc.
- Release date: August 12, 2013
- Language: english
- Author: Hugh Taylor
- ISBN: 9780615862941 (0615862942)
About The Book
Marketing technology products to business customers is a distinct discipline. It doesn’t resemble consumer-facing tech marketing at all. It’s not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: — Lead generation — Filling the sales pipeline — Strategic messaging — Supporting the sales team — Communications and public relations — Creating customer preference — Product marketing
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